We're excited to announce the newest addition to the Promo on Demand family: Million Dollar Pro Football Pick 'Em is now open for reservations for the 2026 NFL season. It's a complete, turnkey pick 'em promotion — built to solve your entire football season in one booking, with $1.2M in insured prizes behind it, and it's 100% digital from the first coming-soon page to the final whistle.
Million Dollar Pro Football Pick 'Em is delivered as a Football Picks Campaign inside Promo on Demand's Campaign Mode. Your players pick winners from any phone, tablet, or home computer — no kiosk lines, no employee involvement, and nothing for your floor staff to run. You set it up once and it plays out automatically, week after week, for the entire season.
The pitch in one line: An entire season of player engagement — plus the Thanksgiving and Big Game prop card. Your players make the calls; we handle the scoring and the leaderboards.
What Is Million Dollar Pro Football Pick 'Em?
Million Dollar Pro Football Pick 'Em is an 18-week NFL prediction promotion. Each week of the regular season, your players pick the winner of every matchup on the board, submit a single tiebreaker prediction, and wait for Sunday and Monday's games to settle the score. Correct picks accumulate into weekly and season-long standings, and the whole thing culminates with a Big Game prop card.
Because it's built on Campaign Mode, the promotion inherits everything that makes Promo on Demand campaigns work at scale:
- Unlimited participants — every player at your property can join, with no per-seat cost
- Personal device play — picks are made from a player's own phone, tablet, or computer, eliminating lines at your kiosks
- Open or closed participation — run it as a public promotion or restrict it to invited loyalty members
- Multi-channel distribution — promote it via email, SMS, QR codes, social media, or direct mail
- Fully insured grand prizes — the season-long grand prize and marquee prop challenges are backed for you, so you aren't carrying that risk yourself
It's designed to be genuinely "set it and forget it": once your season is configured, the weekly pick windows open and close automatically, scoring happens without any manual admin work, and the leaderboard updates itself in real time.
How the Season Plays Out
The player experience is built around a simple weekly rhythm that repeats for all 18 weeks of the season, plus the Thanksgiving and Big Game prop card.
Before Kickoff
Players who find your campaign before the season opens land on a fully branded coming-soon page with a live countdown to kickoff. It teases the promotion and sets expectations for how scoring works.
Making the Weekly Picks
Once a week's pick window opens, players see every matchup for that week — typically all 16 Sunday and Monday games — and simply tap the team they think will win. A Quick Pick button lets undecided players fill an entire card in one click, and every card includes a single tiebreaker question (usually a combined score prediction for that week's marquee matchup). Once a card is submitted, it's locked — no second-guessing after kickoff.
Each week has its own pick window with a start and close date, and the platform displays a live countdown so players always know how much time is left to get their card in before the games start.
Automatic Scoring
There's no manual grading. The system scores every submitted card against the actual outcomes — no admin has to sit down and mark winners and losers. Players can open any past week's card and see exactly which picks hit and which missed, along with how their tiebreaker guess compared to the real combined score.
From Kickoff to the Final Whistle
When the season ends, players are greeted with a custom "Final Whistle" thank-you message instead of just being left hanging. It's the same coming-soon/thank-you customization used across every Promo on Demand campaign, themed to match the rest of the football experience — including your choice of the turf-style or patriotic Americana looks described below. The message lets everyone know the Pick 'Em will return next season.
$1.2 Million in Insured Prizes
The headline feature of Million Dollar Pro Football Pick 'Em is the grand prizes - and specifically, that it isn't a liability you're carrying yourself. The standard insured package includes:
- $1,000,000 season-long grand prize — awarded to the playe rwith 225+ correct picks during the season, backed by prize indemnification rather than your own budget
- $200,000 in insured prop card challenges — two marquee moments, Thanksgiving Day and the Big Game, each with its own insured prop challenge layered on top of the regular season picks
- Weekly and overall prizes you configure yourself, on top of the insured grand prize and prop card challenges
- Drawing entries that accumulate toward your own property's prize drawings
That combination — a $1M grand prize plus $200K in insured prop challenges — is where the $1.2M figure comes from. It's real prize value your players are competing for all season, without your organization underwriting the biggest number on the board.
How "insured" works behind the scenes: Every organization running the campaign is flagged as either insured or self-funded. That flag automatically swaps in the correct program logo — the "Million Dollar" insured branding, or a standard "Pro Football Pick 'Em" mark for a self-funded season — everywhere the program logo appears, including the dual-logo header on every campaign page.
Prefer to run your own numbers instead of the insured package? You can — Pro Football Pick 'Em is also available as a self-funded program where you set your own grand prize and skip the insured prop challenges. Here's how the two options compare:
| Insured Package | Self-Funded Package | |
|---|---|---|
| Season-long grand prize | ✓ $1,000,000, indemnified | You set the amount and fund it yourself |
| Thanksgiving & Big Game prop challenges | ✓ $200,000 insured | — Optional, self-funded add-on |
| Weekly & overall prizes | ✓ Configurable | ✓ Configurable |
| Best for | Properties that want a turnkey, risk-free headline prize | Properties that want full control of prizes |
Leaderboards & Bonus Instant-Win Games
Correct picks are only half the story — the platform is built to keep players checking back all season long, not just submitting a card and disappearing until next week.
Weekly & Season-Long Standings
Every player is automatically assigned a leaderboard nickname the first time they submit picks, so standings can be displayed publicly without exposing anyone's full name or contact details. Players can check their picks history at any time, see their score for any past week, and track their total drawing entries and prizes earned all season — all from a single dashboard.
Instant-Win Email Games with Tiered Rewards
On top of the picks themselves, the program includes optional instant-win bonus games — quick, standalone games like a prize reveal card — that you can deliver to players via email throughout the season. They're a great way to re-engage players between big weeks, and they award tiered rewards (drawing entries, free play, or whatever you configure) the moment a player plays.
Weekly Reminder Emails
Because a full-season pick 'em promotion only works if players remember to come back every week, the program includes a weekly reminder email campaign — nudging players when a new week's pick window opens, so participation doesn't fall off after the opening-week novelty wears out.
Driving Foot Traffic with Onsite Activation
A fully digital promotion is convenient for players — but you can still use it to drive them onto your property. The onsite activation feature lets you require players to take an action at your location before their picks for a specific week count. You choose which weeks require activation — opening week, a marquee rivalry matchup, or every week of the regular season.
It's a dial, not a switch: run the entire season with activation required all 18 weeks, or zero activation requirements for maximum convenience, or require activation on just the weeks where you most want to see players walk through your doors.
Frictionless Registration & KnownGuest Play
Getting a new player into the season takes seconds. A short registration form collects a first name, last name, and email address, with loyalty number and phone number as optional fields you can require.
For invited players, it can be even faster. Just like every other Promo on Demand campaign, Football Picks supports KnownGuest play — send an email with a pre-populated campaign link, and your known customers click straight into the season with their account already recognized, skipping registration entirely. And because the campaign supports both open and closed participation modes, you can run it as a public promotion for anyone, or restrict it to invited loyalty members using an invite key.
Football-Themed Campaign Designs
Every Football Picks campaign gets access to a set of campaign themes and background images built specifically for football promotions, in addition to the standard Promo on Demand theme library.
- Four turf-inspired themes — Gridiron, End Zone, Kickoff, and Stadium Lights — ranging from a light classic-green look to a dark, stadium-at-night feel
- Four patriotic Americana themes — Star-Spangled, Red Zone, All-American, and Old Glory — for properties that want a red-white-and-blue look for the season
- A gallery of full-bleed background photos — footballs, helmets, and stadium imagery — applied behind every campaign page, or none at all if you'd rather keep it simple
- Custom primary and secondary colors to match your own brand on top of whichever theme you choose
Every Football Picks campaign also automatically displays the Million Dollar Pro Football Pick 'Em program logo side by side with your own organization's logo in a dual-logo header — so every page carries both your brand and the program's, with no design work required on your end.
Built on the Promo on Demand Campaign Platform
Million Dollar Pro Football Pick 'Em isn't a bolt-on product running on separate infrastructure — it's a native campaign type inside Campaign Mode, the same self-service engine behind every other Promo on Demand campaign. That means it comes with everything Campaign Mode already does well:
- Unlimited participants — no cap on how many players join
- Multi-channel distribution — promote your season via email, SMS, QR codes, social media, or direct mail, exactly like any other campaign
- Open or closed campaigns — public promotions or invite-only seasons for your best customers
- Personal device play — every pick is made on the player's own phone, tablet, or computer
- The same admin dashboard you already use to track participants, play activity, and edit history for every other Promo on Demandcampaign
If your team already knows how to run a Promo on Demand campaign, you already know most of what you need to run a season of Million Dollar Pro Football Pick 'Em.
Setting Up Your Season in the Campaign Wizard
Football Picks campaigns are created in the exact same 4-step Campaign Wizard used for every other campaign type — there's no separate tool to learn.
- Campaign Details: Select "Football Picks" as your campaign type (your organization needs football enabled — ask your Engaged Nation contact if you don't see it), then configure Extra Picks, Award Drawing Entries, and which weeks require onsite activation.
- Branding & Customization: Choose one of the eight football-exclusive themes, pick a background image, and set your primary and secondary colors.
- Game Selection: The wizard automatically loads all 18 official NFL weeks with their pick windows already populated. Here is where you can add Instant Win games to issue prizes to drive property visits.
- Review & Launch: Confirm your program logo, drawing entry settings, and activation weeks on the review screen, then save as a draft or go live immediately.
Campaign dates are even pre-filled for you: an open season defaults to starting a week before Week 1 kicks off and running two weeks past the Week 18 finish, giving you a runway to promote before the season and a wrap-up window after it — though every date remains fully adjustable.
Reserve Your Season early and you may Qualify for a Cost Reduction
A full season of player engagement — 18 weeks of picks, weekly and season-long leaderboards, bonus instant-win games, weekly reminder emails, and the Thanksgiving and Big Game prop cards. That's the entire regular season plus the Big Game bonus window in one booking, with nothing else to configure or license separately.
Ready to lock in Million Dollar Pro Football Pick 'Em for your property before the season fills up? Contact our team to reserve your spot and get your season built.
One more thing worth knowing: Prop Cards Campaigns are coming soon as a standalone program designed to run for a single sporting event. Where Pro Football Pick 'Em covers the full season week by week and includes Prop Cards, the stand-alone program will let you build custom, multi-question prediction cards around a single game or event. Look for an article with more details coming soon.